Apple showed record revenue after a long fall

Apple has submitted a report for the first quarter of fiscal year 2017, which ended December 31, 2016. Kupertinovtsy recorded a resumption of revenue growth and the iPhone sales fall after three quarters. In addition, the Corporation continues to delight the services and upsetting China.

From the Apple set a record quarterly profit, earning $ 78.4 billion during this period. For comparison, last year this figure amounted to only us $ 75.9 billion, which is 3.3% less than last reporting.

It is noted that the first manufacturer in the last calendar year announced a rise in quarterly revenue.

“We are pleased to announce that as a result of New Year’s quarter Apple had record revenue. We also sold a record number of iPhone and reached an unprecedented growth in sales of our services, Mac and Apple Watch », – commented on the success of its corporate head Tim Cook.

iPhone creates magic

“Apple” vendor sold 78.3 million of its smartphones with analysts expectations of 76.3 million. Accordingly, for the year, an increase of 4%. However, some analysts suggest that iPhone sales represent only sales channels, rather than the acquisition of end-user devices.

However, Apple CEO says that

success of the iPhone 7 and iPhone 7 Plus was higher than forecast. Also in the current quarter and the company recorded a growth in the number of users due to Android-objectors.

Business publications point out that traditionally for Apple first quarter of the fiscal year and is a successful record. This “magic” are connected with the release of the new iPhone, sales of which will start in September and look quite appetizing to customers in pre-holiday period.

Slightly pleased tops Apple and its investors Mac computers, which, compared to last year successfully sold by 1% in units (5,370,000 units) and 7% in cash ($ 7.2 billion).

China removed the Apple leader

However, Apple is still experiencing some difficulties with the Chinese market. If the company’s equipment sales growth observed in almost all regions of its presence, the PRC became an unpleasant exception. In this country kupertinovtsy lost 12% of buyers. Furthermore,

iPhone for the first time in five years, has ceased to be the best-selling smartphone in China, losing, according Gizmochina , local leadership Oppo R9.

In money terms sales fell from $ 18.37 million to $ 16.23 million. Investors are carefully studying the issue and hope that the management company will be able to improve the situation through investments and opening of new stores. At the same time producer of California begins to look closely to the market in India, which can ensure growth in the future.

Overall, international sales accounted for 64% of the quarter’s revenue Apple. In the Americas, revenues increased by 9%, in Europe – 3%, and in Japan – 20%.

Global drop is not the markets and product corporation marked reduction in iPad tablet sales. The demand for the device in the first quarter of 2017 decreased by 19% compared to the same period of the previous year. This negative trend may be due to the lack of new iPad models.

For success (or failure) Apple Watch Company still does not report in detail, but, according to Cook, it was the best quarter for the “smart” hours.

At the same time, according to the report, “other products” companies, which are just Apple Watch, Apple TV set-top box, Beats headphones and accessories, fared poorly. Revenues in this category decreased by 7.5%.

Services for luck

Records “apple” producer continues to set the expense of their content services. Highlighting in this regard, as emphasized by Apple executives, users App Store. There were helpers game Pokemon Go and Super Mario Run with their viral popularity.

Proceeds from the app store, Apple the Music service, library iTunes, iCloud storage, and Apple Pay payment system amounted to $ 7.17 billion, an increase of 18% compared to last year.

Although the first quarter of 2017 turned out to be contrary to the predictions for the corporation best, skeptical analysts portend a drop in the future. In particular, experts predict a reduction in device sales in the second quarter of this year. In itself, the company believes that second-quarter revenue to be between $ 51.5 billion to $ 53.5 billion.


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