India’s Kinetic Group, owned by the Firodias and Britain’s Norton Motorcycles have announced a partnership to sell and manufacture Norton motorcycles in India. The joint venture was in fact announced at the recently concluded 2017 EICMA Motorcycle Show where Ajinkya Firodia, MD, Kinetic Engineering and Stuart Garner, CEO, Norton Motorcycles signed a partnership. The two companies together, will form a new entity called Kinetic Norton for the said purpose. The first Norton motorcycles to come to India will be the Commando and the Dominator. Both Norton Motorcycles are café racers and share the same 961 cc parallel-twin engine which makes 79 bhp and 90 Nm of peak torque.
The joint venture will be a 51 per cent-49 per cent partnership with Kinetic Motoroyale having the majority of ownership. The joint venture will be operating out of Pune and the Norton motorcycles will be assembled at Kinetic Motoroyale’s plant at Ahmednagar, Maharashtra. Here, Norton will be providing intellectual properties, design and engineering know-how to Kinetic Motoroyale. These not only include the Commando and the Dominator but also future models as well. In fact, Norton is presently working on completely new range of bikes and new engine platforms which it will share with Kinetic Motoroyale in subsequent years.
Kinetic Norton will be launching the Norton Commando followed by the Dominator in three months’ time. These bikes will be CBUs (completely built units) from England. The Commando will be launched in two variants, Commando 961 Sport and Commando 961 Café Racer. These bikes will be British built limited edition models. The company will begin its India operations in late 2018. Kinetic Motoroyale will also be exporting to ASEAN (Association of South East Asian Nations) markets once the India operations are up and running.
The company is targeting 10 per cent market share of the superbike segment in India which works out to 1,200-2,000 unit sales in a year, over the course of the next few years of course. Taking into account the exports to ASEAN markets, the company will be targeting annual sales of 4,000-5,000 units per annum, within 2-3 years of its launch.
The Kinetic Motoroyale Group in India now consists of MV Agusta, SWM Motorcycles and now Norton Motorcycles.