The annual September conference of Apple is eagerly awaited by all the fans of the company from dozens of countries without exception. After all, it has long been transformed from a simple presentation into a real show. In the prestigious "fashion show", when the gadgets demonstrated from the stage turn into the lust of millions of people at the same moment. Will the leakage and rumors be true? Will Tim Cook and his team surprise us all, or will the new iPhone be just another good smartphone? Intrigue to the last moment remained serious.
The presentation began with a video for the famous song All You Need is Love.
He was followed by a touching insert, accompanied by the voice of the founder of Apple. This is the first conference that takes place at the Steve Jobs Theater. Tim Cook appears on the stage and tells in a trembling voice how much his remarkable friend and colleague meant to him. Steve was a genius, he was able to reveal talent in each of his employees. Despite the unbearable nature of Apple's CEO, he managed to create a completely new technological culture. And for this Tim Cook is infinitely grateful to Jobs.
Tim told the audience about the tremendous amount of work that has been done to bring Apple's new campus to life. Its roof is completely covered with solar panels, thanks to which the giant building is powered exclusively by renewable clean energy.
Angela Arendts from the Apple Retail division took the stage. She said that the company's stores are of particular value. That's why all of them will be transformed to become even more comfortable and friendly. In future stores (though it will not be shops anymore, but Town Squares), visitors will have the opportunity to become spectators of musical concerts, take part in master classes in photography and art, and much, much more.
Enough about the stores. It's time to talk about gadgets and software. It's because of this that we all gathered here. First of all, Tim Cook decided to pay attention to Apple Watch. Over the past year, sales of Apple watches have grown by 50%, and now it is the "number one clock" in the world. In terms of sales, they bypassed even Rolex. 97% of watch buyers are satisfied with the gadget, which is an excellent result. On this occasion, the audience was shown one more inspirational video, one of the numerous heroes of which became a disabled swimmer from Russia.
Jeff Williams rose to the stage. He began his story about numerous improvements in the operating system watchOS. The application for palpitation was significantly improved. Now the user will see the rhythm of the heart during activity and during rest. From now on, the clock will even be able to detect arrhythmia, if you have it. Together with Stanford University, Apple launches a heart study program among users of watches, everyone can attend. New features will be available to all watchmakers along with the release of the new operating system on September 19.
We are introduced to the new generation of Apple Watch. Which is not surprising, the clock received the subtitle of Series 3. Of course, they have built-in cellular communication. From now on, you no longer need a smartphone to use the full range of smart functions and call your friends. Externally, the watch almost does not differ from the previous model. Unless the watch crown has found a red core.
But inside Apple Watch are many innovations. The dual-core processor (up to 70% faster than the previous one) will allow Siri to fully work on the clock. Wi-Fi will work 58% faster. Instead of creating an antenna for the clock, Apple engineers turned the screen into an antenna. In the clock is also built a completely new altimeter. The clock will be fully compatible with the Apple Music service, so you can now enjoy your music library without a smartphone at hand.
Right before the audience, Jeff called from his watch to another employee of the company, who at that time was floating on surf. The sound was not very remarkable. But the only prospect that the clock will finally be able to act as a pretty high-quality smartphone, bribes. After all, you can talk with a person, while not holding your hands to your ears and without using a headset. And do not care that the Chinese have long learned to build a phone in the clock. Calling on smart watches Apple is much more prestigious.
The new Apple Watch will be available in several colors, including a pair of new ones, and also complete with a variety of straps. Of course, you can buy expensive watches in the ceramic case. And this time the ceramic watch will be released not only in white, but also in a dark gray color.
The cost of the clock will start from 399 dollars, and on sale they will appear from September 22. Of course, in Russia you can buy them much later. Most likely, by the end of this year.
What's next? And then – Apple TV. I think that rumors about 4K and HDR have already heard almost everything. Well, they turned out to be truthful. Apple TV 4K – this is the name of the new model of a television set-top box from Cupertino. Eddie Cue rose to the stage.
The new device supports HDR of the latest standard, which will allow displaying the most juicy and bright colors on the screen, allowing viewers to get the most pleasure from watching movies and TV shows. The interface in 4K will become clearer and brighter. As a demonstration, the audience was shown an excerpt from a new film about Spider-Man.
In the heart of Apple TV is the A10X processor, which, of course, is many times more powerful than what was based on the previous model of the console. Films as 4K will be sold in the store for the same price as usual. And for free it will be possible to download 4K HDR versions of movies that are already in your video library.
Jenova Chen – the famous video game developer, who gave the world the cult games fl0w, Journey, fl0wer and others, has risen on the scene. He presented his new game Sky. It will work on Apple TV thanks to the complete control panel. The game, of course, will also work on devices running iOS and will be released at the end of this year.
Apple TV 4K will be released in late 2017, but pre-order will be available from September 15th. Cost: 32 GB – 149 dollars, 32 GB – 179 dollars, 64 GB – 199 dollars. Such cases.
Now the iPhone. Let's go! Ready? Drum roll … The new Apple smartphone is the iPhone 8. And from afar it … resembles the previous model. But there is a nuance. It is made of "aerospace aluminum", it is covered with seven layers of paint, it is protected from water and dust, and it will be produced traditionally in the versions: 8 and 8 Plus, with a screen diagonal of 4.7 and 5.5 inches.
Inside the iPhone 8 new processor – A11 Bionic. Six cores, 64-bit design, two conventional cores and four high-performance ones. Again, the leaks did not lie. The chip is 70% more powerful than its predecessor and for the first time offers us a GPU manufactured by Apple, and not by a third-party company (we told you about this not so long ago).
The processor for the first time will independently rid your photos of noise if you like to take pictures in low light conditions. The usual iPhone 8 will be equipped with a 12-megapixel camera with improved light and optical stabilization, a new sensor, improved pixels and a new color filter. iPhone 8 Plus will be equipped with a dual camera with aperture f / 1.8 and f / 2.8. Portrait mode in the set.
Video recording will also improve. Now you can shoot a video in 4K with 60 frames per second or 1080p with 240 frames per second.
It looks like Apple is seriously interested in augmented reality. Thanks to the updated chip, new smartphones will be able to scan and recognize the surrounding reality and superimpose realistic graphics of video games and applications on it. The updated gyroscope and accelerometer will allow you to transfer your movements to the screen as accurately as possible. It is enough to point the camera of the smartphone to the sky, and he recognizes the name of the constellations. Yes, that's so accurate.
Developer from the studio Directive Games introduced a new game for the augmented reality The Machines, which will be released exclusively for Apple devices.
New smartphones will acquire LTE Advanced communication format, BlueTooth 5.0 protocol and wireless Qi-standard charging. You've been waiting for this for so long. Admit it. Wireless chargers will be produced not only by Apple, but also by third-party companies under license. For example, Belkin.
The cost of iPhone 8 starts at $ 699. iPhone 8 Plus – from 799 dollars. Pre-order can be issued starting September 15, and on sale smartphones will appear on September 22. iOS 11 will be available on September 19.
Here is the long-awaited phrase of Steve Jobs: ONE MORE THING. Another smartphone! Leaks can not be fooled. We, long before the conference, knew what we are talking about. True? iPhone X.
The solid screen, which we saw in all pretrender and stolen from factories mock-ups, turned out to be true.
Glass and metal of surgical quality. Waterproof and dustproof housing. The colors of the body are Space Gray and Silver.
The new Retina display with a pixel density of 458 ppi (!!!). The screen diagonal is 5.8 inches and the resolution is 2436 by 1125 pixels. HDR10, Dolby Vision, True Tone, 3D-Touch and other fashion technologies.
Siri is now called by pressing the side button, because the frontal is no longer there.
Face ID – the smartphone is now unlocked simply from what you are looking at it. The smartphone has been added several new sensors that will clearly recognize your face, even in total darkness.
Neural network will be used for face recognition. Do not forget the word Bionic in the name of the updated processor. The neural network is capable of performing 600 billion operations per second. And it is she who will be responsible for recognizing the face of the user of the smartphone iPhone X. And the system will know you, even if you put on a hat, glasses, change your hair, shave, do plastic surgery and so on. But if you're worried about security, you can not open your smartphone with your 2D photo. And the chance that someone's appearance coincides with yours is 1 to 1 000 000. Not bad.
Another leak was confirmed. Animated by your facial expressions emoji, which are called Animoji.
Craig Federigi tried to unlock the smartphone face, but he did not succeed. The smartphone forced him to enter the PIN. Kind sign. Now we at least know that this is not a production, but a real test device. And the phrase "that's easy" sounds against the background of this small failure is extremely funny.
Now you can impose animated masks on your face in real time. At least in the Snapchat application.
I must say that the new animated emoji really look wonderful and very funny. Especially if you animiruesh shit.
iPhone X is equipped with two 12-megapixel cameras with aperture f1.8 and 2.4. Double stabilization. New color filter. Advanced pixels. Enlarged and faster sensors.
Selfies will now look even steeper. Portrait mode and portrait flash are built into the iPhone X.
The new A11 Bionic processor is used at full power in the iPhone X. This smartphone will run for 2 hours longer than the iPhone 7. Wireless charging is included.
With the new Air Power wireless charging, you can charge not only the iPhone X, but also the Apple Watch Series 3 and Ear Pods headphones.
Johnny Ive in his company video spoke about the advantages of the company's new flagship. Please note that the smartphone is not called "iPhone X", but "Aiphon Ten". It was "ten". Just because ten years ago Steve Jobs introduced us the first iPhone. Jubilee model.
The smartphone will come with built-in memory of 64 GB and 256 GB. The cost starts from 999 dollars. The iPhone X will go on sale on November 3, but it will be possible to pre-order it starting October 27.
Old smartphone models will drop a bit.
The presentation ended with the phrase Steve Jobs: "One way that people can express their attitude to the world is to do something wonderful for other people."